CASE STUDY
United States Cyber Command
Academic and Technical Network Growth
The Opportunity
Inspiring and informing the next generation of cyber warriors requires more than traditional outreach, it demands creativity, speed, and messaging that resonates with a digitally native audience. United States Cyber Command needed a modern, engaging approach to communicate its mission, connect with students, and strengthen collaboration across academia and industry.
Our Role
We partnered with USCYBERCOM’s Academic Engagement Network and Technical Outreach Division to design and deliver impactful experiences—both virtual and in-person—that translated complex cyber missions into compelling, accessible narratives. Through strategic creative direction, event design, and modern communication frameworks, we helped position their initiatives in a way that captured attention, drove engagement, and built meaningful connections across the next generation of cyber talent.
Strategy & Branding
Platform Design & Development
Event Branding & Campaign Execution
Cyber Competition Design (Red vs. Blue Teams)
Digital & Marketing Design
Motion Graphics & Event Visuals
Student & Workforce Engagement Experience
Hack The Universe - Cyber Security Meets Adventure
We led the creative direction and marketing for a series of events under the Hack The Universe brand, an identity inspired by the limitless nature of the cyber domain. The goal was to evolve traditional hacking competitions into a movement within the educational community; something bigger and impossible to ignore.
Through bold branding, strategic storytelling, and high-impact campaign execution, we positioned United States Cyber Command’s competitions as mission-driven experiences that brought together red and blue teams across government, academia, and industry.
The result: national media attention, strong sponsor engagement across the cybersecurity ecosystem, and highly competitive participation that elevated both awareness and credibility of the mission.
Connecting Industry to The Command
We were honored to create the branding and marketing materialsfor USCyberCommand’sIndustryDaysTwo Day Event Connecting Industry and Government. Our team handled every aspect of the project, from designing the event’s brand identity to developing responsive web and mobile designs. We also created engaging event visuals, print and digital collateral, and managed the social marketing campaign to drive awareness. The result was a cohesive, multi-platform experience that effectively connected industry leaders with government officials.
Brand Strategy & Architecture
Design Systems
Event Design
Print Design
Digital/Marketing Design
Motion Graphics
