CASE STUDY

Technology Advancement Center

Partnership Goals

The Technology Advancement Center partnered with us to rebrand and build a strong visual identity that reflects their role as the link between the cyber community across government, industry, and academia. The goal was to create a trusted brand that visually communicates connection, authority, and leadershipa brand where every pixel represents these three pillars coming together in support of the nation’s greater cybersecurity and defense mission.

Alongside the rebrand, we were also tasked with strengthening TAC’s presence through strategic digital marketing. This included expanding awareness, increasing engagement, and supporting growth across multiple channels to elevate their mission and impact in the cybersecurity ecosystem.

Brand & Visual Identity

Digital Marketing & Growth

Positioning & Storytelling

Creating a trusted brand that visually communicates connection, authority, and innovation.

Multi-Channel Content Strategy for Growth

Guided by market research and data our team developed a multi-channel content strategy focused on strengthening brand recognition and positioning TAC as a key incubator within the cybersecurity and defense ecosystem. 

Our approach leveraged:

  • Social media

  • Email marketing

  • Google search & SEO

  • AI discovery engines

  • Community and discussion platforms

We led with visual communication, using design as a differentiator to increase memorability, clarity, and trust, resulting in measurable growth across TAC’s digital footprint.

Results by The Numbers : 1 Year of Growth

TAC’s digital platforms after 1 year of working with our agency. 

Increase in web traffic from organic search
50 %
Increase in social impressions
50 %
Increase in organic web sessions from social
50 %
Increase in total website traffic
50 %