CASE STUDY
Hack The Railroad
Results:
The Opportunity
Amtrak, The Technology Advancement Center (TAC), and Cylus partnered with Complete Creative to develop Hack The Railroad, a mission-driven event designed to bring together key stakeholders across the rail and transit ecosystem. The goal: ensure a resilient cyber front for the systems that power America’s transportation network.
Complete Creative designed and executed the brand identity, messaging framework, event experience, and promotional campaign for Hack The Railroad.
Our goals were to:
Position the event as a unifying force, not just a conference
Establish visual trust and authority to attract executive and federal participation
Support the narrative that defending rail infrastructure is a national priority
Elevate Amtrak, TAC, and Cylus as leaders shaping the future of rail cybersecurity
Event brand identity + visual system
Messaging pillars and narrative direction
Digital, print, environmental, and presentation graphics
The Approach
Where the rail cybersecurity community comes together to defend what matters.
Multi-Channel Content Strategy for Growth
Our multi-channel strategy expanded reach across:
Rail and transit operators
Federal transportation and security agencies
OT/ICS cybersecurity organizations
Academic and research institutions
Through:
LinkedIn and industry network campaigns
Co-branded communications with Cylus and Amtrak teams
Thought-leadership messaging focused on OT rail threat realities
The Outcome
The event gained national visibility and attracted high-impact stakeholders across rail, government, defense, and cyber.
Impact
Hack The Railroad is now recognized as a key annual platform shaping how the rail sector coordinates and advances cyber defense.
Key Outcomes:
Stronger collaboration between operators, federal partners, and cybersecurity leaders
Elevated awareness of OT cybersecurity risks specific to rail systems
Increased industry readiness and alignment on defense strategies
Momentum to expand training, partnership programs, and recurring events