CASE STUDY
Defend The Airport Collaborative
Brand Strategy and Architecture, Design System, Content Creation, Video/Motion graphics, Print Design
Partnership Goals
Airport infrastructure is increasingly becoming a target of cyber attacks. Airports across the United States are searching for clarity, collaboration, and practical ways to defend the environments that keep airports running.
To address this critical need, The Technology Advancement Center (TAC) and Airports International Council of North America partnered with us to design and execute a unifying initiative: Defend the Airport Collaborative
The objective was to bring together:
Airport executives and operations leaders
OT/ICS cybersecurity experts
Federal and defense aviation partners
Technology and risk management solution providers
All in one collaborative environment, not just to discuss the threat, but to address it with actionable strategy and shared mission alignment.
Brand & Visual Identity
Digital Marketing & Growth
Positioning & Storytelling
Not just a conference. A call to defend infrastructure that millions rely on every day.
Strategic Marketing + Awareness Campaign
To support event reach and stakeholder engagement, we executed:
Multi-channel outreach including LinkedIn, targeted email, and aviation industry groups
Co-branded messaging aligned to both TAC and AIC-NA audiences
Thought-leadership content emphasizing real-world OT airport vulnerabilities and solutions
Visual storytelling to increase credibility, trust, and national mission alignment
This resulted in:
Increased federal and aviation organization interest
New cross-agency collaboration opportunities
